Glory & Fame

Glory is like a circle in the water,
Which never ceaseth to enlarge itself,
Till by broad spreading it disperses to naught.

~ William Shakespear ~
Greatest English dramatist & poet (1564 - 1616)

Today's topic is GLORY & FAME. I'm currently out of ideas so I'll make this quick.

It's always surprising how just a little bit of publicity will either push you to glory or your downfall. And the grapevine system in our culture is so efficient that news can travel equally fast with the internet speed. I've been having a little bit of this fast-fame lately and truthfully it is a little bit suffocating for a person who doesn't like being in the limelight like me. Well, OK, everybody likes to be in the limelight but up to a certain degree. For me, there's nothing wrong with having your 15-minutes of fame like what Andy Warhol said, but if it involves your phone to ring profusely, your e-mail spammed and your privacy intruded, I really would prefer to be nobody. Then again... glory & fame won't last long. Because it keeps on spreading and growing until eventually the waves will fade.

Smile!!!

Give your smile to those who cannot smile... because they need it the most!

Awesome Sunday!

Usually I'm not this cherry on Sunday because I will be dragged down by the thought that I have to go to work on Monday. Heheh... I hate my full-time job (but I think I'll miss it later when I leave it). But today is a little bit different. Why?

I'm ONE of the 20 winners to Bitol's MalaysiaPal e-book.

Yay!! I've finished browsing through all the alternatives on how to withdraw money through PayPal and I daresay that the third option is VERY intriguing. All in all Bitol had delivered another excellent guidebook as always. Oh yeah... apart from getting genuine information on how to withdraw money from PayPal, you'll also get a few other bonus like where and how to make more money, some tips on how to maximise your profit, etc. So you better get your hands on this book quick before you lose more customers!

Spirits

"Great men a they who see that the spirit's stronger than any material force"

~ Ralph Waldo Emerson ~

It's been a mind blowing week for me at work. There are more troubles created by the workers because my boss is retiring and they heard that my company will extend him with contract. So they're doing everything they can to get rid of him permanently. Talk about strong spirit huh? But we as the management team has to hold on and fight back as well, but fight it in such a way that is appropriate - unlike what the unions did as of now.

I thank God because I have something to fall back on, to go back to whenever I feel so frustrated with my work. I keep it in mind that I have objectives to achieve, that I have to be strong - emotionally... because a strong mind, a strong spirit will succeed in anything it wills.

Be Courageous

"Men don't follow titles, they follow courage"

~ William Wallace, Braveheart ~

IM: Content | Blog & Sales Letter

Content is King...

...in driving traffic to your site. No matter what type of website you're building. Either it is a blog, a sales letter, a shopping site or whatever it is... CONTENT IS KING. Even if you know how to pull new visitors to your site through search engine optimisation, or using whatever backhand tactics, does that going to pull in the visitors for the second round? Remember, what you're looking for are quality visitors. Those who visited for the first time, who came back and eventually who will buy your products.

In order for you to make sure that your content can pull visitors to come back again and again, you have to make sure that you design your article in a way that will impress the reader with both the article, and more importantly, with you, the author. This is particularly true if you're building a blog. So, in my post today, I'm going to talk about blog/newsletter articles first. Mainly because shopping site are more dependent on designs rather than text. We'll focus on text for today.

So, how are you going to design a "Quality Article" ?

1. Make sure that you create a compelling headline - to grab your readers' attention.

- Make sure that the headline is targeted for the type of reader you want to attract, so you have to identify your target first. It has been proven that you only have a few seconds to grab your prospects attention, so you have to make sure that the headline SPEAKS TO THEM. Make sure your headline can answer this question from your reader - "What's in it for me?"

2. Give away enough basic information to help solve one piece of the reader's problem, but to keep back some information and leave at least one piece of their problem unsolved.

Build this technique into your articles. Make them informative, but leave the reader asking for more. This gives you an opportunity to offer them even more information via your resource box on your article.

Once they have followed the link in your resource box, make sure that you capture their name and email address, so that you can continue marketing to them once they have completed their initial visit to your site.

3. Built trust - follow up by email with additional information that they will find
interesting

4. Once you have completed your article, submit it to several article directories, and start building up your credibility as an author.

New Discoveries

"If you want to succeed, you should strike out on new paths, rather than travel the worn paths of accepted success."

~ John D. Rockefeller ~

How true is that? To really achieve success you should try out on new things, discover them yourself rather than follow a carefully laid out plan even though that plan has proven to be successful all the time. The things that tought you best are failures (either of your own, or of others). And the most rewarding part of following your own path is when you discover new things, new facts by your own.